|Be sure to connect the dots for your audience.|
I understand many of you may have already completed today's challenge. If so, hooray! Enjoy your easy Friday. If you still want something to do (or want to earn extra credit), share a #FollowFriday (or #ff) Tweet on Twitter of 3-5 Tweeps you find especially engaging. Be sure to include a few words expressing why these Tweeps are worth following.
Is it appropriate to link to my blog post multiple times?
All writers develop their own strategies for linking to their articles and blog posts, but here's my rule. I will usually link to each blog post on every one of my social networks at least once. Since I have a regular profile and a fan page on Facebook, I link to each of those profiles once--and I only link to posts once each on Google+ and LinkedIn. But Twitter is a special case.
The way Twitter works, Tweets usually only have a few minutes of visibility for Tweeps with an active stream. Even Tweeps with at least 100 follows may only have a 30-minute to hour window of opportunity to see your Tweet. So for really popular and timely blog posts, I will Tweet them more often than once on Twitter.
That said, I'm always aware of how I'm linking and don't want to become that annoying spammer that I typically avoid following in my own social networking efforts.
Some tips on linking to your post:
- Use a URL shortener. These were discussed and shared on Day 11.
- Apply title + link formula. For instance, I might Tweet this post as: April Platform Challenge: Day 13: (link). It's simple and to the point. Plus, it's really effective if you have a great blog post title.
- Frame the link with context. Using this post as an example, I might Tweet: Take advantage of social media by linking to your blog posts: (link). Pretty simple, and it's an easy way to link to the same post without making your Twitter feed look loaded with the same content.
- Quote from post + link formula. Another tactic is to take a funny or thought-provoking quote from the post and combine that with a link. Example Tweet: "I will usually link to each blog post on every one of my social networks at least once." (link). Again, easy stuff.
Happy Friday the 13th! Don't break any mirrors or step under any ladders!
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Need to catch up or re-visit earlier challenge tasks? Here the most recent: