|SEO, aka Search Engine Optimization, aka getting found|
For today's task, I want you to slow down and think a little about SEO (which tech-speak for search engine optimization, which is itself an intelligent way of saying "what gets your website to display at or near the top of a search on Google, Bing, Yahoo, etc."). So this task is actually multi-pronged.
- Make a list of keywords that you want your website or blog to be known for. For instance, I want MNINB to be known for terms like "Robert Lee Brewer," "Writing Tips," "Parenting Tips," "Platform Tips," "Living Tips," etc. Think big here and don't limit yourself to what you think you can actually achieve in the short term.
- Compare your website or blog's current content to your keywords. Are you lining up your actual content with how you want your audience to view you and your online presence? If not, it's time to think about how you can start offering content that lines up with your goals. If so, then move on to the next step, which is...
- Evaluate your current approach to making your content super SEO-friendly. If you need some guidance, check out these SEO Tips for Writers. There are very simple things you can do with your titles, subheads, and images to really improve SEO. Heck, I get a certain bit of traffic every single day just from my own SEO approach to content--sometimes on surprising posts.
- Research keywords for your next post. When deciding on a title for your post and subheads within the content, try researching keywords. Here's a free keyword tool you can use from Google. When possible, you want to use keywords that are searched a lot but that have low competition. These are the low-hanging fruit that can help you build strong SEO for your website or blog.
Anyway, I thought I was going to make today fairly easy, but now I see that I've actually laid out a 4-step checklist of things to do. Feel free to vent in the comments below and call me not nice things on the social media site of your choosing.
And remember, this challenge is now 60% finished. You CAN finish this!
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How to Use Social Media to Promote Your Writing and Yourself.
In the webinar How to Use Social Media to Promote Your Writing and Yourself, super freelance writer I.J. Schecter teaches writers how to avoid the most common social media pitfalls, how to respond to others strategically, how to get work for yourself by talking about others, and more.
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Need to catch up or re-visit earlier challenge tasks? Here are the most recent: