|Knowing your goals helps you make a plan.|
For today's platform-building task, set your goals. Include short-term goals and long-term goals. In fact, make a list of goals you can accomplish by the end of this year; then, make a list of goals you'd like to accomplish before you die.
Here are some of examples from my short-term and long-term goal lists:
- In April, complete April Platform Challenge on My Name Is Not Bob blog.
- In April, complete April PAD Challenge on Poetic Asides blog.
- Get 2013 Writer's Market to printer ahead of schedule.
- Get 2013 Poet's Market to printer ahead of schedule.
- Lead workshop at Poetry Hickory event in June.
- Publish book on platform development for small businesses.
- Publish full-length poetry collection.
- Raise 5 happy and healthy children into 5 happy, healthy, caring, and self-sufficient adults.
- Continue to learn how to be a better husband and human being.
- Become debt free and financially independent.
- Win Poet Laureate of the Universe honors.
Some writers may ask what defining yourself and creating goals has to do with platform development. I maintain that these are two of the most basic and important steps in the platform-building process, because they define who you are and where you want to be.
A successful platform strategy should communicate who you are and help you get where you'd like to be (or provide you with a completely new opportunity). If you can't communicate who you are to strangers, then they won't realize how you might be able to help them or why you're important to them. If you don't have any goals, then you don't have any direction or purpose for your platform.
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How Writers Can Succeed in the Future of Digital Publishing
This webinar, led by e-media guru Jane Friedman, explains three potential business models for writers, how to achieve greater visibility in your career, how to be an attractive author for publishers, and more.
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