|Guest blogging is a great way to build traffic and connections.|
If you want to pitch ideas to writing-related blogs, here's my 2012 list of the best blogs for writers to read. There are some excellent blogs to pitch on this list--if your guest post is related to writing. If not, you'll want to find a blog that covers your guest blog topic.
By the way, I'm in a constant need of guest bloggers on the My Name Is Not Bob blog, especially for my Life Changing Moments series, which is about a moment that changes your entire perspective on life. But I also cover a lot of other random stuff too. Click here for details on how to get the ball rolling.
But how do I pitch a guest blog post?
After you know where you want to guest blog, here are some tips for pitching your guest blog post:
- Let the blogger know you're familiar with the blog. You should do this in one sentence (two sentences max) and be specific. For instance, a MNINB reader could say, "I've reading your Not Bob blog for months, but I really love this April Platform Challenge." Simple as that. It lets me know you're not a spammer, but it doesn't take me a long time to figure out what you're trying to say.
- Propose an idea or two. Each idea should have its own paragraph. This makes it easy for the blogger to know where one idea ends and the next one begins. In a pitch, you don't have to lay out all the details, but you do want to be specific. Try to limit the pitch to 2-4 sentences.
- Share a little about yourself. Emphasis on "a little." If you have previous publications or accomplishments that line up with the blog, share those. If you have expertise that lines up with the post you're pitching, share those. Plus, include any details about your online platform that might show you can help bring traffic to the post. But include all this information in 1-4 sentences.
- Include your information. When you close the pitch, include your name, e-mail, blog (or website) URL, and other contact information you feel comfortable sharing. There's nothing more awkward for me than to have a great pitch that doesn't include the person's name. Or a way to learn more about the person.
First off, congratulations! This is a great opportunity to show off your writing skills. Here's how to take advantage of your guest post assignment:
- Write an exceptional post. Don't hold back your best stuff for your blog. Write a post that will make people want to find more of your writing.
- Turn in your post on deadline. If there's a deadline, hit it. If there's not a deadline, try to turn around the well-written post in a timely manner.
- Promote the guest post. Once your guest post has gone live, promote it like crazy by linking to your post on your blog, social networks, message boards, and wherever else makes sense for you. By sending your own connections to this guest post, you're establishing your own expertise--not only through your post but also your connections.
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How to Use Social Media to Promote Your Writing and Yourself.
In the webinar How to Use Social Media to Promote Your Writing and Yourself, super freelance writer I.J. Schecter teaches writers how to avoid the most common social media pitfalls, how to respond to others strategically, how to get work for yourself by talking about others, and more.
Click to continue.
Need to catch up or re-visit earlier challenge tasks? Here are the most recent: