|Building a Solid Writer Platform Requires the Right Tools.|
In fact, here's what just a few participants said after completing the platform challenge:
- "I learned a lot. My favourite task was the editorial calendar and coming up with a daily task for the month of May. These are two things that I plan on doing for months to come." --Rena J. Traxel
- "I had a blast, and learned a lot. Most helpful (and most painful) for me was kickin' my butt to add more social media sites. And along with that, your blessing to back off on those that didn't blow wind into our sails. ... In a word, NB? This has been PHENOMENAL!" --Anne Kimball
- "This challenge has been by far the single most beneficial experience of my social media and writing life. As many others noted, some of the tasks were ones I had already completed but much of this information was brand new." --Blyth McManus
- "This challenge moved me farther and faster than I ever would have on my own. Without the support and guidance, I probably would have given up (or just not known to do) some of the tasks involved. It's been invaluable--thank you!" --J.B. Everett
- "Seriously, this has been great. My favorite part was pushing me to interact with other bloggers by offering a guest post and asking for an interview. I never thought I was 'big' enough in the writing world to take those steps. You showed us that no one cares how big you are." --Sarah Negovetich
How to Build Your Writer Platform in 30 Days
Here are the steps writers can take to build their writing platforms in 30 days. While using this post as an outline is helpful, I must emphasize that clicking on each link and reading each post thoroughly will provide you with so much more information and insight into how to complete (and optimize) each day's task. Also, go in order if you can help it, because it's in a certain order for a reason.
- Define yourself. There are questions every writer should ask before building a platform.
- Set your goals. Goals provide you a purpose and a finish line. A smart writer has long-term and short-term goals.
- Join Facebook. Even if you're already a member, this post shares some tips on how to improve your use of the popular social media site.
- Join Twitter. Again, optimization tips are included for Twitter users.
- Start a blog. It's sounds like an important step--and it is--but it doesn't have to be painful. In fact, starting a blog is easy.
- Read a post, comment on it. Most importantly, link back to your own blog. This post includes strategies for leaving thought-provoking comments that will help you build connections.
- Add share buttons to your blog. Even if you already use share buttons, you may find you like these share buttons better. At least, that's what other platform participants claimed.
- Join LinkedIn. With optimization tips.
- Respond to at least three Tweets. This task is vital to building a social media routine that actually involves you with your online connections.
- Do Google search on yourself. You might be amazed (or embarrassed) at what you find.
- Find a helpful article and link to it. Part of being social effectively is being helpful--and not just in promoting yourself.
- Write a blog post and include call to action. What's a call to action? Find out in this post.
- Link to post on Twitter, Facebook, and LinkedIn. In this post, we focus on the value of linking your social media profiles to your blog and vice versa.
- Join Google+. Yes, another social media site. It's called a challenge for a reason.
- Make three new connections. If you want extra credit, go for five.
- Add e-mail feed to blog. Your blog may already offer this, but it's important to building traffic and keeping readers engaged.
- Take part in a Twitter conversation. For instance, the MNINB crowd meets on Tuesdays using the #MNINB hashtag.
- Think about SEO. SEO means search engine optimization, which itself means making it easier for people to find you on Google, Bing, Yahoo, and/or other search engines.
- Write blog post. Part of this challenge is building routines.
- Create editorial calendar. This tool is one of the most important for improving the content on the MNINB blog. Many platform-building participants loved this post.
- Sign up for social media tool. Many social media super users swear by these social media tools. This post discusses options.
- Pitch guest blog post. Don't have any experience? That's fine. You can pitch relevant blogs anyway.
- Create a time management plan. Smart people realize that time is often more valuable than money. Learn how to manage that precious time.
- Take part in a Twitter conversation. Again, the #MNINB hashtag is especially busy on Tuesdays, though there are plenty of other writing-related (and not-writing-related) hashtags out there.
- Contact an expert for an interview post. This post includes tips on how to contact your preferred experts.
- Write a blog post and link post to social networks. What once was spread across two days is now done in one. Welcome to optimizing your time and efforts.
- Join another social media site. Whether it's Pinterest, Goodreads, RedRoom, or something else, keep the pedal to the metal on the social media hopping thing. Plus, here's how I handle social media sites.
- Read post and comment on it. Routines are good, especially when you're connecting with other like-minded bloggers.
- Make a task list. Time to get thinking about next month. Don't let your momentum completely stop on Day 30.
- Let me know what you think. After all, I like to know what's working, not working, could be improved for my challenges. Hope this one rocked your socks off.
Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author
by Chuck Sambuchino
What I value the most about Chuck's latest book is that it covers all aspects of platform building (and for all genres). So while this book thoroughly covers online platform (in fact, it contains some Not Bob content), it also covers speaking gigs and shares actual case studies.
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