Tuesday, July 3, 2012

I Love You and Bye Bye (I Love You and Bye Bye)

Will (my 3-year-old son) has been very interested in talking on the phone recently. He'll often start running through a range of 3-year-old topics at lightspeed and then finish the conversation with, "I love you and bye bye," and then he'll repeat it for emphasis: "I love you and bye bye."


3-year-old Will in action

I'm not planning on leaving the blogosphere or anything like that, but I am going to take a break specifically on My Name Is Not Bob. As I've mentioned before, I have some secret and not-so-secret projects in the works, but I've also just had a lot of living to do this summer, including Cub Scouts Day Camp, vacations with my kids, and a poetry collection I've been assembling.

Today I've decided to quit trying to juggle everything at once. I'm going to put this ball down until some point in August--when I anticipate my schedule getting back to semi-normal. Since I haven't done a ton of blogging since the middle of May, I understand that not much will change here. However, it will give me peace of mind for the next month or so.

If you've submitted a guest post to me, don't worry. Those will go up, but they'll go up when I'm able to devote all my attention to promoting them via my social media accounts. I'd like to avoid doing a half-hearted stab at blogging here.

In the meantime, please check out my two "professional" blogs:
As I mentioned above, I'll be back here in August (and stronger than ever), but for now, I love you and bye bye.

I love you and bye bye.

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Monday, June 25, 2012

Advice for Writers: 036

This past week was sort of weird with Jane Friedman running out of advice (for now anyway--and good luck to Jane in all she's about to accomplish with VQR), but I've still been able to hunt down plenty of great stuff for writers.
Also, I'm starting to get more active on my recently launched WritersMarket.com blog. The top picks from this past week include how to write a query letter and a query letter sample list of awesomeness.

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Check out these other Not Bob posts for writers:


Monday, June 18, 2012

Advice for Writers: 035

Since my last Advice for Writers post (on May 21), I've been slammed with work (and other projects) and only have 4 posts to show for the past month of blogging. However, I've nearly reached the end of all that crazy and am ready to get back on track. As my first offering, check out some of the recent best advice for writers online:
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Wednesday, June 13, 2012

Poetry Hickory: My Experience in Hickory, North Carolina

For a few years, Tammy and I have been aware of the Poetry Hickory events happening in Hickory, North Carolina. Hosted by Scott Owens and attended by several poets we know on Facebook, Tammy and I have wanted to be involved for just as long. A little more than a year ago, we finally got the ball rolling when we met Scott in person at the Blue Ridge Writers Conference.

Hickory, North Carolina


From Duluth, Georgia, the drive up to Hickory, North Carolina, was pretty simple. We just jumped on I-85, sped through South Carolina, and took 321 up into the city, which is known for furniture and Lenoir-Rhyne University.


In front of Taste Full Beans.

Personally, I thought Hickory was a nice town with a cute downtown area. I totally recommend the Olde Hickory Tap Room, which serves up some great pub food that's tasty and modestly priced (especially for the big helpings they dish out).

One thing about Hickory though: They have a fairly confusing system for labeling streets. There's a 2nd Ave NW that is different than the 2nd Ave NE, which are both different than the 2nd St. NE and 2nd St. NW. And that doesn't even take into account roads like 2nd St. Pl. SW and 2nd St. Pl. SE.

Bottom line: Make sure you have plenty of navigational tools at your disposal and very reliable GPS.

Poetry Hickory


Tammy and I were the featured speakers. But before the actual poetry reading, I led a workshop on how to build an audience for your poetry. There were 14 or 15 attendees, and we workshopped in the kitchen area of Taste Full Beans, which makes a pretty mean (and fast) vanilla latte. Scott hosts Poetry Hickory at this coffee shop the 2nd Tuesday of every month and tries to set it up with a workshop followed by a reading.


From left to right, Jane Shlensky, Nancy Posey, Tammy, Robert.

The workshop went great. I shared a lot of writer platform advice, as well as personal and professional lessons I've learned through the years. And it was followed up with a Q&A that Scott ultimately had to cut short for the poetry reading.

As far as the poetry, Nancy Posey and Jane Shlensky got the ball rolling with some incredible poems and personal stories that were at times funny and at other times very touching. I nearly teared up when Jane started talking about her mother's poetry and the Alzheimer's that literally made her own writing (and name) foreign to her. Their set was followed by some accoustic guitar.

My Poetry Reading


After the guitar, I got up and read for around 20 minutes. Since I'm big on short poems, I felt like I was hitting the audience with one poem after the other, but I guess that's how I roll--so I'd better own it. For those very familiar with my poetry, my set list went something like this:
  • Delivery (which is turning into my favorite opening poem)
  • Solving the world's problems
  • At the arboretum
  • A small tear in the pillow
  • Waking
  • My Little Prince
  • One Day We Looked for the Snow
  • "The Undeniable Pressure of Existence," by Patricia Fargnoli from Duties of the Spirit
  • anywhere we dare go
  • the silence between us
  • alone in the city
  • you origami me

Yes, I drink Mountain Dew when I read.

Scott asked before the night got started which order Tammy and I would like to go in, and I gave my honest answer that I prefer to go before Tammy. As I told the audience last night, I always feel like following Tammy is like this scene in Great Balls of Fire in which Chuck Berry has to follow Jerry Lee Lewis after he's set his piano on fire on the stage. Later in the evening a woman shared that if Tammy's poetry is flaming piano that my poetry is like a burning harpsichord. I'm totally throwing that on a book cover someday!

Tammy's Poetry Reading


I'm biased, but I love to hear Tammy read. Her poems are always so engaging, human, and perfect. She's one of those poets who doesn't write all the time, but when she does write she works on it and through it over and over until the words are exactly as they should be (and, of course, she keeps at it after the poems are published as well). Honestly, I've learned more about revision from Tammy than I did in several poetry courses in college.


Tammy outside Taste Full Beans.

For those keeping score on Tammy, I didn't write down her playlist, but I do know she read "December 8, 1980," "I Like the Way You Pin My Arms Down," "Fishing in the Chattahoochee," "The Baptism of a Bicycle," "Sea Gypsies," "There Are No Instructions for This," "Over Soup," and "The Problem With Semantics."

Next Up


There's always the next event, and the next one for me (and Tammy) will be a retreat in September in Colorado. Cicily Janus puts together these amazing Writing Away Retreats that provide writers with ample writing time and very hands on feedback from editors, agents, and other writers. In fact, I'll be there as one of the editors. For more information, visit http://www.writingawayretreats.info/.

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Thursday, May 31, 2012

Lose Control: Traveling Alone With a Lost Passport in a Foreign Country (Life Changing Moments Series)

Traveling alone with a lost passport in a foreign country, Bernadette Ignacio found herself in a situation out of her control. In fact, Bernadette found her best way out of her problem was to simply lose control and surrender herself to the world around her. Bernadette is a burgeoning freelance writer and blogger based in the sunny, sometimes sleepy beach community of Ventura County, CA. Being from a small So Cal bubble-town, her life passion lies in exploring the near and far nooks and crannies of the world, and sharing her experiences as a travel writer. Her current blog babies are Words of the One, a weekly wisdom site with posts every Wednesday, and Bee's Stoetry, where she shares short story snippets and poetry from her many international misadventures. Learn more about Bernadette's never ending story at bernadettelynnignacio.com.


Bernadette Ignacio, world traveler.

Lost Passport

I should have been kidnapped...

Alone in the ripped apart pile of my life, I cried until I felt sick. Catching my breath, I tried to keep chunks from flying all over the mess I scattered on the airport floor that cloudy day in Cuzco. Bravery of doing this by myself backfired. There was no one to call, nothing else I could do, so I just hung my head between my shaky knees and cried some more.

Along with my passport I lost my senses. After sobbing myself dizzy, I couldn't think of anything. And without a passport, I knew I couldn't do anything. I felt the strange tingle of on-looking eyes. Hovering above me, stood a silver-haired man looking puzzled, yet empathetic. Glaring through tears, his white shirt glowed against weathered, tan skin. A shiny badge swung from his neck that led my eyes to his.

"What's wrong," he asked in soft, slow, accented English.

I felt a burn rise in my throat, and began to word-vomit my pathetic predicament in pathetic Spanglish, wiping snot away with my sleeves. He paused, asked me to take a deep breath, and looked at me the way a dad looks at his daughter after showing him an owie.

"Don't worry," he said. "My name is Mr. Alexander. I'm going to help you."

This is the moment when the girl agrees, gets snatched, and is never seen again. But I sensed no sign of stranger danger in his kind, old eyes. A small, weak smile cracked through as I surrendered a simple, "Ok."

Traveling Alone

The months that led up to the day I met Mr. Alexander couldn't have been more carefully planned. It wasn't until 48 hours before my travel troubles literally hit the floor did it all spiral downhill.

In June of 2009, I set out on an epic backpacking adventure to South America. As a 20-something, solo female with a frame of 120 lb., I was a walking target for another horror story abroad in the headlines. So I planned my travel days ahead with attention to detail I thought would make Howard Hughes proud. Travel Visas, check! Flight schedule, check! Monstrous backpack full of first aid sh*t, check! And most importantly...PASSPORT, CHECK!

First stop to the mystic top, Machu Picchu, Peru. Next, Cordoba, Argentina for a volunteer opportunity with orphans. Then, Brazil, where I would reclaim a love lost. Yup, I was out to open my eyes, race to romance, and change the world. And because I had my plans set in stone for weeks, I couldn't be stopped.



Well, my high horse of confidence got shot down the moment I landed in Lima. It was 12:49 a.m. in the pitch black of Peruvian night, when I finally fetched my "Green Monster" off the conveyor belt after an agonizing line through customs. Surely I couldn't walk foreign streets with no clear direction, bearing that thing on my back, holding a map. I needed a cab. With the first step outside, I got startled from scolds of taxi hustlers. I hastily chose the driver with the most trusted looking car. Off to Cuzco I would go come morning.

Two weeks flew filled with mythic memories fueled by bottomless cups of Macha, or as I called it, crack water. I connected with countless global nomads, but every day, someone moved on. On June 18th, it was me. So I thought.

No More Options

Six days prior I got a tip from a fellow traveler to book cheap flights through a website called E-Dreams. The catch, she warned, was slow service from the budget booking company. With a week to spare, I assumed I was safe. But worry built up each day I woke to a ticketless inbox. On the night before expected departure, I screamed on the phone overseas, demanding they send my ticket. With frustration of accents and office hours in Europe coming to a close, dread set in. Finally, I got a confirmation number. Still stressed and unsatisfied, I "slept."

I scrambled around the morning market like a maniac; Snack, cash, last minute souvenirs--Fetch the Green Monster, check-out, grab a cab, and race to the airport. Throwing a wad of Pesos at the driver, I ran to the check-in counter two hours before take off. A startled woman confirmed my reservation, and asked for my passport. Reaching into my day pack, I tried to produce it. To my unthinkable horror, my hand found only empty space. A travel nightmare come true.

I tore through my Green Monster in a panic to find it: nothing. With her guts gravely strewn on the ground around me, I collapsed. "I'm supposed to be on that plane! I'm supposed to help the orphans! I'm supposed to NEVER lose my passport!" My head spun with possible places it could've been stolen, or mindlessly left during my mad rush around Cuzco. With time to work, I decided to retrace my frantic steps.

Blitzing back to my hostel, I checked reception. They told me they didn't have it, but what they did tell me was more unsettling. Apparently minutes ago, the man who found it came to see if I was there. Tucked in the pages was a receipt from my stay. They told him I left for the airport, and my airline. He claimed he would try to catch up. Desperate to meet, I dashed back to the airport. Again, I sprinted to check-in with hurried hopes.The same confused lady said a man came, parading my passport. But alas, I was not there for him to find. We were chasing each other's phantom footsteps. Him in search of a hefty finder's fee. Me, my lost key to the world. I waited.

20 minutes passed, then 40, then, gate five closed for flight 918 bound for Cordoba. My $360 dollar seat flew away cold and empty. There were no more solutions, no more options for me to "fix it." At the mercy of my mistake, instincts said I should suck it up. But I could barely breathe. That's when Mr. Alexander found me.

Lose Control

Helping me onto my feet, he revealed his position as manager of the airline. He explained I needed to go back to Lima where the U.S. Embassy could issue a replacement passport. I showed him copies of I.D., and to my astonishment, he proceeded to book me a discounted flight for Lima 300 miles away. He assured that I was to have no issues.

The next step was going to the police for a theft report needed to present at the embassy. He asked if it was OK that he personally escort me there so he could translate my snafu in Spanish. Noticing my apprehension about the "personal" part, he suggested I might be more comfortable in my own cab (which he insisted on paying for), we followed him to the station. It all just happened.

Afterward, he asked if I had somewhere safe to stay that night. I mentioned my hostel, he knew it, and with the same hand-held steps, he returned me to my haven. After hearing my story, they let me stay for free. You see it all the time, a traveler with atrocious troubles. You never think it could be you.

Mr. Alexander handed me his card with that same stern, yet sweet look. "If you have any more problem, you call me OK.”

I wrapped my wimpy arms around him. Smiling, he told me he didn't want me leaving Cuzco with cold memories in my heart, and kissed my hand goodbye. With tears welling up in my eyes again, his beaming white shirt blurred away behind the big wooden door. On June 19th, I flew away.

It is hard to surrender when we truly believe all we have to be is strong. However, sometimes it's about letting go of what you think should be happening, and accepting what is actually happening. Life gives you these moments when it seems everything ought to be perfectly orchestrated because you've prepared so much. Though when left with no choice but to be held in the hands of the universe, it's possible that we be taken care of in ways we couldn't even dream.

The truth is, our concept of control is an illusion, and there comes a pivotal point when we can understand and embrace that. It's a point when giving up seems like the last thing you should do, but really, it's the only thing you can do to save yourself.

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If you think you have a great life changing moment to share (and you probably have several), click here to learn how to get the conversation started. I'm sure if you think it's important, I may too.

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Check out previous posts from the Life Changing Moments Series:

Tuesday, May 29, 2012

What is branding all about anyway?

These are questions I get often, "What is branding? What is a writer platform? Why should I care?"

I've covered the topic on here before, but that doesn't mean everyone reads every post--or that I do a good job of communicating my message in every post. So I'm going to tackle each of these questions in order.

What is branding?


The short and sweet answer is that branding is how someone communicates the image (and hopefully identity) of a product, service, or whatever. For instance, Kroger grocery stores have recently been branding themselves as a place that has shorter waiting times for customers at check out (image)--and they've been following it up (at least in Duluth, Georgia) by opening lanes on the spot to keep lines from forming (identity).


What sets you apart as a writer?

Writers might brand themselves as fast and affordable, but what sets many apart is their unique voices and/or subjects they handle. If I had to peg my own brand, I'd probably say that Robert Lee Brewer is an expert on the business of writing who also enjoys the art and craft of poetry. I might also take it a step further by claiming to be nice and helpful.

Branding is not about selling stuff as much as it is about effectively communicating who you are or what sets you apart from everyone else. In a way, I guess branding (whether for yourself, a book, or a webinar) is your USP (or unique selling point).

What is a writer platform?


A writer platform is a combination of tools that--when used effectively--help writers brand themselves. The writer platform is not used to sell specific products and services exactly; it's used to communicate who the writer is and build confidence in the writer's authority, whether the writer handles parenting topics or pens horror novels.

Recently, someone made a comment on one of the platform-related posts that a platform isn't useful unless you have a product to sell (a book, a webinar, a course), but I don't agree with that assessment completely. Sure, it's going to put more money in your pocket if you have something relevant and worthwhile to sell as you build your platform. But even that product would add to your writer platform; it's another part of your brand.

Writers start building a platform from day one by working on the craft of writing. Then, they build up the courage to communicate that they write when they're locked away from other people. Eventually, they start submitting their writing--and then, that writing starts getting published. All this adds to the momentum of the writer platform. Eventually, some writers find that their platforms are solid enough that people start coming to them with projects.

Why should I care?


Earlier today, I read an interesting article on Poynter about Forbes.com's contributed content model of publishing. It's having great results for Forbes, and it's changing the way journalists have to view their work and their way of earning a living. In the article, the author (Jeff Sonderman) writes, "If this is the future, journalists may need to prepare for living every day like a hustle — leaning on their personal brands and piecing together a multi-stream income. But then again, we were never in it for the money."

I've felt for a long time that the contributed content (or "entrepreneurial journalism") method is one of the most likely to succeed for publishing in the future. While I don't think every outlet will adopt this model, I think it's success with Forbes.com--in addition to the success of sites like Wikipedia--underscores how the traditional role of a "writer" is changing.

I think writers should care, because it will become increasingly dangerous and foolish for writers to build their brands around a book or a webinar or a course. Instead, writers would be wise to brand themselves as the product offering various services, whether that's writing an article, completing a book, leading a webinar, or speaking at an event.

Circling back to Kroger, the grocery store doesn't brand itself as a carton of eggs or a gallon of milk. Instead, Kroger is the helpful and reliable place you go to find eggs, milk, or a number of other things, and they'll get you checked out quickly.

If a writer has a strong brand, it won't matter if the future is in print publishing, e-publishing, traditional publishing, self-publishing, education, apps, or a combination of several products and services. What will matter is that customers (editors, agents, publishers, and readers) will know that you're the person to see about subjects x, y, and z.


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Check out these other Not Bob posts for writers:

Thursday, May 24, 2012

Write Write Write!

If you've been stopping by MNINB the past week and feeling disappointed I haven't been more active on here, I'm sorry. I'm in "crazy mode" for the 2013 Writer's Market Books--that last push before I can breathe (and start blogging regularly) again. I think I've put in 44 hours in just the past three days (and have to thank Tammy and the rest of my family for helping me to accomplish that).

For those of you who know my past history with working too much, don't worry. I've been making sure to get sleep this time around.

Anyway, I just wanted to let you know that everything is fine and the blog posts will be flying again in the very near future. In the meantime, I encourage you to write write write!

And if you're not already, sign up for the e-mail updates in the upper right-hand corner. Then, you'll be notified when the advice and inspirational stories start flying again.