|During the summer, I spent time with family.|
Problem: Where Should I Focus My Time?
A reader of the Not Bob blog contacted me to let me know he's getting serious about his social media and blogging usage. He already had some social media accounts on Facebook and LinkedIn (with as many as 1,000 connections), but he didn't seem to be getting the traction he wanted. As a result, he was considering joining some other social media sites, including RedRoom, Twitter, and Pinterest. His basic question was, "Where should I focus my time?"
On the surface, this seems like a good question to ask. After all, if site A is more profitable than site B, then it would make sense to spend more time on site A and less (or none) on site B, right? This saves time and energy if you know which site works best.
That's the big IF usually: How do I know which site works best?
Problem: How Should I Focus My Time?
When the reader mentioned the more than 1,000 connections, he let slip that he only really knew about 10% of them. I think this is fairly common for people with large social networks: They know some, but not all of their online connections. So maybe the question shouldn't be where should I spend my time, but instead, how should I spend my time?
Maybe instead of thinking where to go next, think about how you should act once you are on a social network. Send messages to new friends explaining why you friended them, or ask why they friended you. Comment on status updates or tweets. Try to engage your connections and really pay attention to what they have to say.
Sometimes, I think we get so focused on the end result of our investments that we turn into social media robots shoveling information and sales pitches out to our "friends" and "followers," instead of doing the thing that's more important, and that's being human.
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Check out these other Not Bob posts for writers:
- How to Build (or Improve) Your Writer Platform in 30 Days.
- How to Brand Yourself (and Take Over the World).
- The Newest Way to Make Money as a Writer: How to Make Digital Products That Sell.