Earlier today, I decided to play around with the design of my blog and check in on my own statistics. (By the way, you can sign up for e-mail updates over on the right.) What I found was interesting--to me anyway.
Most common browsers:
44% - Internet Explorer
28% - Firefox
13% - Safari
9% - Chrome
There were a few others in there too, which is why those numbers don't add up to 100%, but these were by far the most common. I remember when IE was far and away the top dog, so it's interesting to see the other three creeping up.
Top referring sites:
The order of these is a little surprising. I would've thought Facebook was on top, and though I don't often refer from my Poetic Asides site, I'm delighted to see that Google searches refer better than my popular poetry blog. It means that I must be doing something effectively with my SEO. Speaking of which...
Top search keywords:
Robert Lee Brewer (Robert Brewer and Robert Brewer Twitter were also in the Top 10)
My Name Is Not Bob
Best Blogs to Follow
Best Christmas Albums (Top 10 Christmas Albums was also in the Top 10)
Best Meatloaf Ever
First, I'm glad that people who are searching for Robert Lee Brewer and My Name Is Not Bob can find this blog. Second, I'm surprised that people find my blog when searching for the best Christmas albums and best meatloaf ever. I'll take what I can get, I guess.
Here are the posts that have performed best on MNINB:
All-time: Best Blogs for Writers to Follow (originally posted 2/9/11)
This month: Revision Tips for Writers (originally posted 6/8/11)
This week: SEO Tips for Writers (originally posted 12/23/10)
Sooooo... Do statistics matter?
They do; they do, though not as much as some people would have you believe. Knowing trends and past performance is important for figuring out what has worked in the past and what may work in the future. However, I don't think it benefits most bloggers to sit around monitoring their stats day and night.
My advice is to check your blog statistics every so often and think deeply about the following:
- How can I improve my blog traffic from other sites? Maybe there are ways to use Twitter, Facebook, or LinkedIn more effectively. Maybe there are ways to improve SEO for search engines like Google.
- How can I keep that traffic engaged on my blog? Maybe there are certain topics that just naturally draw more interest than others. Think about what they share in common. Of course, you may also need to increase the frequency of your posts.
Follow me on Twitter @robertleebrewer
Or connect with me on LinkedIn.
Or follow my fan page on Facebook.
And sign up for My Name Is Not Bob delivered straight to your inbox by entering your e-mail address in the box on the right.
Want some more advice on blogging? Try these resources:
- Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing, by Tim Frick
- Blogging All-in-One for Dummies, by Susan M. Gunelius
- ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, by Darren Rowse and Chris Garrett