|Ernie Zelinski, author of The Joy of Not Working and other titles|
Fact is social media is not even necessary to promote a book, even though so-called social media experts will be in total denial about this.
I am very successful as a self-published author. I have been in this game since 1989 (a true pioneer and not like a lot of the impostors out there) and making decent money at it ever since my first book was self-published.
Print Sales Are Not Dead
My How to Retire Happy, Wild, and Free will sell about 9,000 copies on Amazon in its print edition this year. In fact, this title will likely sell the most copies this year in its print edition since it was first self-published in 2004. It has already sold a total of 15,000 copies and should reach 17,000 copies by the end of the year. (This proves that people who say "print is dead" are either lying of just plain brain dead.)
Yet my three Kindle titles have only sold 12 copies this month. Why does my How to Retire Happy, Wild, and Free sell so well? Because I don't rely on social media. As marketing guru John Reese (who was the first person ever to make $1-million dollars in one day marketing on the Internet) says, Social media is vastly overrated.
Creativity Trumps Platform
I notice that true best-selling authors like Brendon Burchard, whose The Charge has sold 80,000 copies in its print edition in the last 8 months, don't rely on social media. They have much better and more creative ways to sell books. So do I.
I am amazed at the lack of true creativity and ingenuity in this world. People use the word "creativity" because it sounds nice. They have no sense of the meaning of the word, however. They certainly don't show it in their actions.
Years ago I cut copies of one of my books in half and mailed either the top half or the bottom half of them to corporations with a creative letter that said if they wanted to purchase the book, they had to purchase a minimum of 10. This promotion led to revenues of over $15,000.
I can give several more examples of my own "unique" creative book-marketing tactics that I have used to have my books sell over 750,000 copies worldwide but I won't simply because consultants such as Brendon Burchard and Joe Polish charge up to $3,500 an hour for their consulting and coaching.
Here is a quotation about creativity that also applies to creativity in book marketing:
"What Is Your WOW Factor?
This applies to both the service
that you provide to the world
and the way you market it.
Make it edgy, make it snappy,
and make it punchy.
Even make it raunchy — but
make it different!
— from Life's Secret Handbook
Social Media vs. E-mail
In short, a great author platform does not require any social media at all. You don't heve to be on Facebook, Twitter, or LinkedIn to be more successful than 99.9 perent of authors regardless of what social media and book marketing experts tell you.
As John Reese said, "RSS, Twitter, Facebook, YouTube, BLAH BLAH BLAH. Yes, those methods can generate leads. Yes, those methods can generate some sales. But time and time again little old e-mail marketing kicks their butts — by a long shot"
Ernie J. Zelinski is an international best-selling author, speaker, and prosperity life coach who helps adventurous souls live prosperous and free. Ernie is the author of the international bestsellers The Joy of Not Working (over 250,000 copies sold and published in 17 languages) and How to Retire Happy, Wild, and Free (over 175,000 copies sold and published in 9 languages). Check out Ernie's two quotation websites Sensational Quotes for Smart People and the Retirement Quotes Cafe for more great quotations on a number of topics.
If you have something important you'd like to share on the Not Bob blog, please don't hesitate to contact me by e-mail at firstname.lastname@example.org with the subject line: Not Bob Guest Post. Please include an idea or two you have for a guest post, your credentials, and how you think it fits in with this blog. The more specific you can be the better.
Connect with me on Twitter, Facebook, and LinkedIn. Plus, sign up for free e-mail updates from this blog in the top right-hand corner of the page.
Check out these other helpful Not Bob posts:
- Develop a Slogan to Help Your Author Platform.
- How to Build (or Improve) Your Writer Platform in 30 Days.
- Best Blogs for Writers to Read in 2012.
Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author
by Chuck Sambuchino
If you want a book that covers platform in all its variations, this is the title for you. Chuck Sambuchino is the author of humor titles such as How to Survive a Garden Gnome Attack and Red Dog Blue Dog, but he's also behind Guide to Literary Agents and Formatting & Submitting Your Manuscript. In other words, he's been there, done that, and lived to tell about it. Chuck covers social media, blogs, newsletters, public speaking, and more. Click the link above to check it out today.