|Images can be relevant, thought-provoking, humorous, etc.|
Here are some reasons why images improve blog traffic:
- Improves blog content. As a writer, I naturally want to think that my words alone are the content. However, images are content too, and they play a vital role in improving blog design. The more relevant the image the more it improves the content.
- Increases visibility on social media sites. Facebook, Google+, and LinkedIn all reward links that include images by making them more visible in their streams and feeds and flows (and whatever elses). Heck, Tumblr is a visual blogging paradise.
- Provides additional traffic via search engines. I've noticed some random posts gaining traction over the past few months, including one on fantasy football and one on remembering 9/11. Both seem to be gaining traction for two reasons: one, good SEO title; two, good SEO images.
Even though I've never used Printerest myself, this helped underscore the main point: Using images is imperative to maximizing blog traffic--even in ways I couldn't possibly anticipate.
Pssst...Here are a few tips on including images:
- Include images that are relevant. Or humorous. Or thought-provoking.
- Name the image file something relevant. If it's an image of a specific person or place, include that in the image file name. Think of possible search terms people might use on Google or Yahoo.
- Use captions. This helps with search and with improving the relevancy of the image to the post, which only improves the overall content of the blog.
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Check out previous Not Bob advice for writers: