|Autumn is a perfect time to plan for next year's success!
Around the end of last year, I created my first ever editorial calendar for the free weekly WritersMarket.com newsletter--mainly just to appease the marketing department that asked for one. Basically, I had previously just come up with a new plan and theme each week. While I was skeptical of planning my content so far in advance for a free weekly newsletter, it's actually helped decrease the time I spend on each newsletter while also improving the quality.
Develop an Editorial Plan for Your Blog
As a result of the editorial calendar being a success for my newsletter, I've spent a good deal of time over the past 6 weeks developing an editorial plan for my blog for 2012. I'll be sharing more on my plans during the month of December, but I already feel like it's been time well spent.
Early in the plan-making process, I asked myself questions like these:
- What am I doing with my blog now?
- What seems to be working the best?
- What seems to not be working at all?
- What do I want to accomplish with my blog? (What is its purpose for being?)
- What seems to be working on other blogs and websites that are similar to mine?
- What seems to be working on other blogs and websites that are not similar to mine?
- What do I absolutely not like about some blogs and websites?
I'm really excited about my plans for My Name Is Not Bob in 2012. If you spend some time developing an editorial plan for your blog (even if it's a pretty loose plan), I think you'll enjoy the process as well--and so will your readers.
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Plus, check out previous Not Bob posts: